OUR STORY STARTS IN AUSTIN, TX.
Neighbors and self-professed coffee geeks Chris Campbell & Steve Williams were hell-bent on creating the best tasting cold-brew coffee available. (You see, cold-brew wasn’t really a thing back then.)
IT’S ABOUT PUTTING IN THE WORK.
After months of experimenting with different formulas and brewing methods, the pair finally found the perfect combination of brewing time and temperature using a blend of highly select, meticulously air roasted, certified organic Arabica beans.
THE ORIGIN OF THE NAME “CHAMELEON”.
It’s about the mood, Dude.
Contrary to popular belief, chameleons actually change color depending on their mood, not their environment. And we think your coffee should change with every mood too!
There’s no wrong way to color.
“How do you color your coffee” was one of our first taglines back in 2010, and we’ve been championing for customizing your coffee as bright, bold, light, or dark as you want ever since!
“The Dude”
Our mascot is a veiled chameleon named “The Dude” who always knows where to find the best coffee, the best vibes, and a handful of mischief.
OUR KEY TO SUCCESS? ONLY MAKE COFFEE YOU’D DRINK.
Chameleon isn’t the #1 selling cold-brew concentrate brand because we use bells and whistles, huge ads or funky gimmicks. We’re just crazy passionate about coffee and refuse to compromise on ingredients, sustainability, or how we brew what we brew.
